Digital Marketing Specialist

April 13, 2023

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Job Description

Development and implementation of digital marketing strategies that align with business objectives

  • Support the management of SEO, SEM, social media marketing, email marketing, and content marketing campaigns
  • Analyze and report on campaign performance and assist in optimizing for maximum results
  • Collaborate with internal teams to ensure alignment and consistency across all digital channels
  • Contribute to the development and management of content calendars for social media and email marketing
    •Familiarity with SEO, SEM, social media marketing, email marketing, and content marketing
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Ability to manage multiple projects and prioritize effectively
  • Detail-oriented and highly organized
    Stay up-to-date with the latest trends and best practices in digital marketing
    Performance Marketing domain (Facebook Ads, PPC, Display, LinkedIn, Taboola etc.) & Team management
  • Project Management: Excellent project management skills to help teams deliver on time
  • Data-driven: Experience defining metrics and running experiments and testing.
  • Customer-oriented: Works backwards from the customer and understands needs.
  • You will be responsible for end to end measurement and management of performance campaigns across channels
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Strong Communication: Effective written and verbal communicator
    Create & execute digital marketing campaigns paid ads like FB, Google etc.
  • Ad copywriting & content creation.
  • Experience in setting up & optimizing google adwords campaigns.
  • Website CMS- To fulfill their website administration & content publishing responsiblities, website content management system especially wordpress.
  • Should be understand HTML,CSS & JavaScript are extra valuable they can make changes to a website customize & perform content experiments & design landing pages to their own.
  • Solid knowledge of wordpress website design.
  • Good knowledge of C-panel.
  • Should have in knowledge of purchasing domain & webhosting plan.
  • Should have in depth knowledge of SEO analytics.
  • Track the website traffic flow.
  • Work with various content formats such as blogs, videos, audio podcasts,etc.
  • Should have knowledge in canva & photoshop.
  • Co-ordinating with graphics designer for creative suggestions.
  • Responsible for getting business through different channels for Digital Marketing Services
  • Develop an overall digital marketing strategy and see through campaign implementation.
  • Measure ROI and KPIs and prepare budget.
  • Overall accountability of sales and client engagement construct including business reviews, managing retention & loyalty, cross-sell & up-sell and client management.
  • Provide strategic leadership to the business unit.
  • Prepare and manage monthly, quarterly, and annual
  • Excellent verbal and written communication skills.
  • Ability to work as part of a team and to lead team from the front.
  • Always on top of marketing and digital marketing trends.
  • Good experience of SEO.
  • Good to have certification in Google Analytics, Google Ads, Digital marketing, or any popular CRM platform
  • Must have business acumen to make data driven marketing and business decisions.
  • Have multitasked various marketing KRA ‘s for group of companies/ multiple clients domestic and internal clients.
  • Have assisted and guided senior management/ clients to make strategic marketing and business decisions in past.