Development and implementation of digital marketing strategies that align with business objectives
- Support the management of SEO, SEM, social media marketing, email marketing, and content marketing campaigns
- Analyze and report on campaign performance and assist in optimizing for maximum results
- Collaborate with internal teams to ensure alignment and consistency across all digital channels
- Contribute to the development and management of content calendars for social media and email marketing
•Familiarity with SEO, SEM, social media marketing, email marketing, and content marketing
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to manage multiple projects and prioritize effectively
- Detail-oriented and highly organized
Stay up-to-date with the latest trends and best practices in digital marketing
Performance Marketing domain (Facebook Ads, PPC, Display, LinkedIn, Taboola etc.) & Team management
- Project Management: Excellent project management skills to help teams deliver on time
- Data-driven: Experience defining metrics and running experiments and testing.
- Customer-oriented: Works backwards from the customer and understands needs.
- You will be responsible for end to end measurement and management of performance campaigns across channels
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Strong Communication: Effective written and verbal communicator
Create & execute digital marketing campaigns paid ads like FB, Google etc.
- Ad copywriting & content creation.
- Experience in setting up & optimizing google adwords campaigns.
- Website CMS- To fulfill their website administration & content publishing responsiblities, website content management system especially wordpress.
- Solid knowledge of wordpress website design.
- Good knowledge of C-panel.
- Should have in knowledge of purchasing domain & webhosting plan.
- Should have in depth knowledge of SEO analytics.
- Track the website traffic flow.
- Work with various content formats such as blogs, videos, audio podcasts,etc.
- Should have knowledge in canva & photoshop.
- Co-ordinating with graphics designer for creative suggestions.
- Responsible for getting business through different channels for Digital Marketing Services
- Develop an overall digital marketing strategy and see through campaign implementation.
- Measure ROI and KPIs and prepare budget.
- Overall accountability of sales and client engagement construct including business reviews, managing retention & loyalty, cross-sell & up-sell and client management.
- Provide strategic leadership to the business unit.
- Prepare and manage monthly, quarterly, and annual
- Excellent verbal and written communication skills.
- Ability to work as part of a team and to lead team from the front.
- Always on top of marketing and digital marketing trends.
- Good experience of SEO.
- Good to have certification in Google Analytics, Google Ads, Digital marketing, or any popular CRM platform
- Must have business acumen to make data driven marketing and business decisions.
- Have multitasked various marketing KRA ‘s for group of companies/ multiple clients domestic and internal clients.
- Have assisted and guided senior management/ clients to make strategic marketing and business decisions in past.